The ODA wanted to get kids and parents in Oregon talking about oral health. We created ‘Teach Me How To Brushy,’ a parody with a purpose that featured local public school students and a few Portland Trailblazer legends to spread the word. In the first 48 hours, our little video went viral and was featured on Good Morning America, The Today Show, CNN, Huffington Post, Gawker, local TV stations and a bunch of sites in Europe and Asia. 

Results:

- 76,339,572 messages in traditional media

- 21,051,235 reached in social media

- 866,000 YouTube views

- 1 Whoopi Goldberg Tweet 

- Winner, “Best In Show” Portland Spotlight Awards