In 2005, I wanted a job at Crispin Porter so I figured out a way to get Alex Bogusky's attention. I created “Like Crispin Porter,” a new agency that set out to be just like Crispin Porter. Word spread and the press speculated that it was really Crispin making fun of itself. Alex got interested. He e-mailed the head of Like Crispin Porter and we talked for months about advertising, politics, and the meaning of life. We actually talked about a buyout but couldn't agree on a fair price.